logo Trump Taj Mahal Casino (former Atlantic City)

Cookies Policy

Cookies Policy
What Are Cookies?

Cookies are small files stored on your device (computer, phone, or tablet) by websites you visit. They contain information that helps the website remember your actions and preferences during a browsing session.

Why Do We Use Cookies?

We use cookies to enhance your experience when using our site. This includes remembering your login details, preferences for language settings, and cookie consent management. Additionally, we employ cookies to improve performance, security, and user interaction with our platform.

Essential Cookies

Essential cookies are required for basic functionality and cannot be disabled if you want a smooth browsing experience on our site. They manage login sessions, verify access control measures, and ensure data protection.

Session Cookies

Session cookies are used by websites to store information temporarily while you're active on the site. These cookies expire when your session ends or after a specific period (usually 30 minutes). We use session cookies for maintaining user state during activities like logging in or navigating between pages.

Persistent Cookies

Persistent cookies, on the other hand, remain stored on your device even after closing the browser and can persist up to their set expiration date. These are used for tracking visitor trends, preferences, and remembering login credentials across visits.

Functional Cookies

Functional cookies enhance user experience by storing settings and information about how you interact with our site. This includes language preference selection, display orientation adjustments (mobile or desktop), and custom layout choices.

Analytics and Performance Cookies

We use analytics tools to better understand your behavior on the website, ensuring content relevance for future visits. These cookies are used in conjunction with aggregated analytics data for performance evaluation purposes only.

Preference and Language Settings

Cookies help us remember language preference selections (e.g., English or French). This functionality allows users to adjust their interface according to personal needs without having to reconfigure each time they visit our site.

Login/Session Continuity

By retaining login information in cookies, we streamline the experience for returning visitors. Once logged out, session-specific data is cleared from your device.

Device Recognition

Cookies assist us in recognizing unique devices among repeat visits. This helps ensure secure authentication and prevents unauthorized access to user accounts.

Security-Related Cookies

We employ security-related cookies for protecting against malicious activities by identifying suspicious behavior patterns on our site.

Browser Storage Technologies

Modern browsers now support web storage technologies (localStorage, sessionStorage), allowing sites like ours to locally cache data with or without explicit cookie management from the user's perspective. We leverage these features under specific conditions.

Third-Party Integrations

We might include external scripts or APIs within our website for functionalities such as payment gateways, maps services, and analytics tools. These integrations can set their own cookies based on terms outside of our control.

Marketing/Communication Preferences

When using any email marketing platforms (such as Newsletters), we provide preferences to let users adjust the type and frequency of promotional messages they receive from us directly or through third-party partners.

Cookie Consent Management

To respect your data protection rights, we offer clear notice about what cookies are being set on our site. This policy serves as a guide for understanding each cookie's purpose and expiration duration. Please note that disabling certain types may interfere with site functionality in unintended ways.

Browser Controls

Each browser has built-in controls to manage or completely block all types of cookies, including session ones. You can explore these settings within your internet browser preferences menu (usually found under Options, Preferences, Settings).

Clearing/Disabling Cookies

Users have the right to withdraw consent and delete stored cookies by clearing their browsing data from web browsers, mobile apps, or dedicated privacy software tools.

Site Functionality Impact When Cookies Are Disabled

Some functionalities might not function optimally without session cookies (e.g., login persistence). However, we strive for a balanced user experience that remains usable even when cookie consent is declined.

Technical Diagnostics and Performance Optimisation

Cookies are essential components in monitoring page performance metrics such as loading times, rendering engine efficiency, and crash reporting to continually improve our platform's responsiveness.

Aggregated Analytics Information

For analytics purposes, we track general trends across user behavior, but no personally identifiable data (PII) is collected. This means that we maintain anonymous profiles based on browsing patterns for all users without exception.

User Experience Improvements

Based on insights gathered through cookies and analytical tools, we can adjust the visual layout of our website or introduce new features to better meet visitor needs, creating a more personalized experience tailored around the most popular activities within each segment of site usage.